Hey there,

I had pretty crazy several months. Lot of job to do strugling with a severe lower back pain. Two things that really don't go together. Anyway, I realised that all creativty, or urge to create , (right now) I can not express trough photography, I decided to do something new..start my own podcast. 

I feel that I wanna have a free topics, whatever comes on my mind. When I will have guests I believe that we will have some interesting talks to do. Stay tuned..it's a new project. I want to have with it.



Folklore Fashion

Here is promo video of my latest exhibition and several photos from that night . 

All photos: Danilo Novovic

11th year

This morning my sister Tijana, reminded me that on this day, last year, we have celebrating 10 years of doing photography. Today is 11th year, and 8th year of freelancing.  Huge experience. 


Keep shooting.


Work for free

Working for free. It is so common issue, among photographers, should you charge every work.  You should not charge work that can give you good exposure, full control over results, that you will get images important for your portfolio, and all other different beneficiary things that goes with that imaginary job.

But recently, I did one small job, that didn't fit into any of those categories but, I decided to do it for free. It was about model polaroids. Client insisted to pay but I insisted that it's on me.

One month after it, the model has lost some weight and agency told her that she need new polaroids. Guess what? She didn't come to me. I received a message with content like "I know that you won't charge me , as you didn't last time, so we called another photographer , because we want to pay. " 

I believe that it is not necessary to write my attitude now. You can conclude by your own. 


Before After

For both shots I was using Nikon D800 with Sigma 150 mm Macro lens. Broncolor Move1200L pack with two heads. On one was Para 88 as key light (no focusing bar). Behind model was 150 cm Octabox as background.

Importance of website

Hey all. I haven't been writing anything for a long time. Summer, laziness and other lies :) But, few nights before, I decided to change layout of my website so I can see more photos in the same time. Something as a grid. It blew my mind . Why? Let me tell you...

In a day to day basis, we, photographers, or probably any creative sort of people, tend to lost them self. You forget who you are in your creative manner, what have you all done, etc. With change of my website layout I found out that lifestyle photos are number 1 in my portfolio. I thought maybe fashion or beauty. Best thing I can see them all next to each other, compare them, and see some errors, and my style more clearly.

At the end it gave me pure view where I am as photographer and where I want to be. I found a path! Awesome, isn't it!?

After purchasing Broncolor lights last year, I really wanted to concetrate more on sports in my photography. As an ex basketball player and being still active in the gym, I really appreciate the spirit of sports and the commitment that comes along.

As a pretty small country, Montenegro will have a lot of sportist who will participate at the next Olympic Games in Rio. Supported by the Olimpic Comitee of Montenegro, I decided to do some portraits and action shots.

Here is just one BTS photo with a tennis player. All other photos and behind the scene video will be published soon.

And here is short BTS video.

photo: Danilo Novovic

photo: Danilo Novovic


Only one month has passed from my last blog post, but I feel it like it was several. A lot of things has changed. As soon as spring has came, energy and business activity has risen. It's good. It is really good except one thing. Maybe I have lost my course. 

I realised that in times with low "reactive" activity - where you respond to other requests you start to sharpen your mind. So, try to be more active than reactive. Guide yourself, guide your life. Big picture - daily goals. It's terribly hard. It's must.

Something about social media

Are you on a Facebook, do you have a page there? Oh, you don't tweet? What about Instagram? What's your last post, etc. We are all there, but why? I started strongly to believe that we are afraid of real connection, of real talk, of a real thing to do. Liking something, commenting something is good, but real things are happening behind the scene. They are happening on the street, during a walk, looking at the eyes, talking during the night, in the caffe, in the bed.

If you want to do something meaningful, if you want to make something new, just think for a second: how much time have you spent on social networks instead of doing what is hard, instead doing what's important? Scrolling down won't get you anywhere, liking something wont' make you feel better of yourself. You can fool yourself that being present there will make you feel important. You are there, and there's a party. You are entertaining yourself, that's all. You are not important.

Use it wise. Don't fool around. 


Creative folks are special ones. We bring out our work with faith and fear in the same time. We love our work but we are afraid of it. Uncertainty is absolutely normal. But, in this digital age, we are constantly making one mistake:  we feel that we need just one more info, just one more photo to look at , just one more thing to be inspired with. We are afraid of mistake. But guess what? Creativity is born there. Is born in the place where you are afraid to go, because you think you are not creative enough.

So, question is what to do? Just stop giving yourself new data. Stop to arrouse your senses more. You don't need so much of that. Just stop, embrace digital silence and go. Go. Don't stop. Make a mistake. Go and do something with desire to fail.

You know what? Voila, you did it! You succeed it!

Just go.


Before 2016 comes...

Nope, it will not be motivational, emotional or post full of insta life quotes. I will be short. Because it's about me. If you know me, than it may be about you, too.

Except most important thing, good health, keep in mind:  abandon your " if - than " behavioural pattern. Don't wait for permission of others, but permit to yourself. Just do it. When? Now.

Good luck. Head up. You brave one.



Client is always right. Is it?

How many times have you heard this sentence? Thousand, minimum. When I was at economy studies, this was very often mentioned, especially on the marketing lectures. I believed in it. I worked on it for years. I was doing my best to please every client. Even when they complain, you have to find a way not to confront. 

After 10 years of doing photography, 7 as freelancer I learned something valuable - client  is not always right. Can you imagine pleasing every possible client? Can you imagine how hard it is? So what's your mission? To please every client, or to please your inner appetite? If you are led by clients, it is so possible that you will not reach anywhere. But you will be everywhere. 

On small markets that has some sense, because you can not diversify. But, take a look at your portfolio, photos that you are proud of and compare it to the photos that you actually made during one year. Do they fit together? What is ratio? Do you have a feeling that you are working a lot, but very very often you are unable to put those images in your portfolio? I had that feeling.

So, you are not improving in inner sense. You may be working a lot, but that doesn't seems that quality or vision is there. You are someone else, you are your client. 

And what happens when you don't have new clients at one point? Because it will happen for sure. You will not know what to do. You will not know where to go. You will not know who are you. Why? It's simple - clients where do ones who told you what you have to do, where you have to go, and who are you, everything according to their needs. You are them.

Be brave. Stop. Think. Analyze. Ask for help. And take another direction. It's not easy. It's required to do if you want to stand out. You are not for everybody, and everybody is not for you. Make connection, but honest ones, based on true vision and estetic.